“Make your marketing so useful people would pay for it” ~ Jay Baer
If content is King, then delivery is the Ace. The days are long gone when a brand can be controlled by a select few..where they tell consumers what it is. In fact the brand is now shaped by what consumers tell each other it is.
When the consumer has infinite options to choose from – how does one go about being a stand out? The answer lies somewhere in being creative and experimental with your content as well as delivery.
A professor chose to open the fundamentals of marketing with this example below with his students. Needless to say…the point was well taken.
Remember..effective execution is the ultimate differentiator