Wisdom Tip: 120 Free diminishes the perceived value

“There is no such thing as free lunch” ~ Milton Friedman

Recent studies done by prominent social scientists have confirmed that when an ancillary product is offered for free in order to entice the customer to buy something else, it’s value diminishes in the eyes of the customer.

What was also concluded from the research is that if you must offer the product for free, state the price and the value of the product being provided with phrases like “$299 valued product being offered at no cost to you” or “For a limited time only”.

This allows the consumer to appreciate the offer at hand and is more willing to engage in the sale.