” You will never reach your destination, if you stop and throw stones at every dog that barks” ~Winston Churchill
In today’s hyper-connected world with multiple options and distractions it is very easy to lose focus and stay true to your message. It therefore becomes very critical that you identify your target client, your ideal customer, your specific demographic or audience. This applies to whether you are crafting a story to tell, designing a product, or making a presentation. The key is to define your ideal customer ‘AVATAR’ and it’s attributes.
1. Identify your Avatar’s needs
2. Identify your Avatar’s frustration
3. Identify the solution that your Avatar is seeking
And then speak to your Avatar….that way you establish your niche, your message resonates and you capture their imagination which in turn leads to brand loyalty.
Remember if you try to speak to everyone, you speak to no one.