“Almost anybody can learn to think or believe or know, but not a single human being can be taught to be. Why? Because whenever you think or you believe or you know, you are being a lot of other people; but the moment you are being, you’re nobody but yourself.”
In today’s day and age, when individuals and businesses are competing harder and harder to become ‘An Outlier’ or to ‘Stand Out'; they tend to promote their strengths and accomplishments and camouflage their weaknesses. However, that in itself is not enough in today’s global economy when everyone including your competitor is doing the same. The consumer or your customer therefore has many options to choose from, and your offering becomes a commodity instead of a brand.
What can then set someone apart; and make them a cut above the rest is the ability to be real with your customer – by being authentic – embracing the good and the bad, the strengths and the limitations. The focus needs to be on the customer, to provide an enriching experience which then produces a great business result. The customer walks away feeling valued, that they are important to you, and know that you would always act in their best interest; and if you are unable to offer them a solution from your portfolio of services, you will not hesitate to inform them of other options.
This authentic approach wins the customer’s trust, generates a fierce brand loyalty which is hard to compete with.