“Simplicity is the keynote of all true elegance” ~ Coco Chanel
In the complex world we live in, when differentiation is the name of the game; it becomes imperative to go back to the basics. A brand needs to define itself as to what it stands for and what it’s core values are; and be able to clearly communicate it to its customers.
APPLE needed to go through this exercise in the 90’s, when it had lost competitive ground and reinvent itself. The raw video below is not only a reflection of Steve Jobs’ s genius of returning to the basics, but a profound lesson in focusing on passion and core values.