“Make your lives a masterpiece, you get only one canvas” ~ E.A Bucchianeri, Brushstrokes of a Gadfly
We need to think of our work as a craft, and aim towards creating masterpieces. A distinction that has helped me personally is to think about creating a body of work over a lifetime, leaving a digital footprint on this planet long after we are all gone.
Very rarely do we start with the question of legacy at the start of our career, but the greats of yesteryear and the champions of today often start with questions like
a. What is the legacy I’d like to leave behind?
b. How would I like to be remembered?
Starting with these questions, before taking on a project or an endeavor of any kind, gives a whole another perspective and meaning to our work, leading to a different set of actions and results. It is very easy to be seduced and to be tempted to jump on the most popular bandwagon, or to copy a popular product/service or imitate an art that has found lot of traction in the mainstream media. However, when we try to clone somebody’s work to accelerate our own success, the best outcome we can can shoot for is a pale imitation of the original or run the risk of completely being ignored by the market. The latter outcome being more realistic.
In today’s day and age, when the consumer has infinite choices, it then becomes imperative to be authentic, to be original in our product creation, and to take on a role of an artist in whatever we do – be it product management, customer service or solution delivery.
Think about Apple vs Microsoft. Apple’s commitment to art and product creation has etched its signature on consumer’s minds and has now sustained it for decades.
In the words of John Ruskin – ” When love and skill work together, expect a masterpiece”